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February 2, 2009 -

BNP Paribas Wealth Management Asia creates added value services for private client’s professional wealth through the introduction of new Corporate Advisory Services Team.

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BNP Paribas Wealth Management announces the creation of a new Asia-wide Corporate Advisory Services team to respond to the needs of its growing entrepreneur and business owner clients.

Corporate Advisory Services, a unit within Wealth Management International, will adopt an advisory-oriented model that, together with the Relationship Manager, will provide advice and support to business owners who wish to sell or hand over their businesses.

Services offered to both existing and potential clients include business potential analysis (including a three-pronged analysis of the company, shareholders and the family), leveraged and owner buy-outs or the identification, when necessary, of relevant partners.

Serge FORTI, BNP Paribas Wealth Management CEO, Asia said “Entrepreneurs and business owners often lack trusted and unbiased advice to help them review the different options open to them when considering the future of their companies and other business interests. The creation of CAS answers clients’ needs and will bring a consistent multi-step process to allow business owners to take a fully measured decision before selling or handing over their businesses. The needs of Asian business owners are intricately different from their European counterparts. We recognise the sensitivity of these needs and offer expertise to answer them.”

The Corporate Advisory Services unit is based in Singapore, BNP Paribas Wealth Management’s Asian regional hub and headed by Ms GOH Ji Pinn. Ms GOH has been with BNP Paribas Group for close to ten years, working in Corporate Finance and has been involved in both the origination and execution of equity and M&A deals in South East Asia and Hong Kong. She was also previously a member of Wealth Management’s Asia development team, handling strategic issues and the development of key corporate clients.

BNP Paribas is one of the 6 strongest banks in the world according to Standard & Poor’s and was also recently named ‘Global Bank of the Year in 2008’ by The Banker magazine.

About BNP Paribas
BNP Paribas ( is a European leader in global banking and financial services and is one of the 6 strongest banks in the world according to Standard & Poor’s. The group is present in 85 countries, with more than 171,000 employees, including 131.000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank’s two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.

About BNP Paribas Wealth Management Asia
BNP Paribas Wealth Management Asia employs more than 650 staff across its offices in Hong Kong, Taiwan, China, India and its regional hub in Singapore, providing its High Net-worth (HNW) and Ultra-High Net-worth (UHNW) clientele with a comprehensive offer of wealth management and investment services. In addition to these HNW and UHNW individuals, BNP Paribas Wealth Management Asia also offers services and expertise to Business Owners, Family Offices and Independent Financial Advisers. BNP Paribas Wealth Management Singapore was recently selected by the Group to become the international centre for IT development for all Wealth Management offices.

Singapore: Yunis LEE (+65-6210-1038)
Hong Kong: Christine CHAN (+852-2909-8847)