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May 25, 2010 - ,

Innovation Focus – Bank of the West: Future Bank (audio)

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Today Innovation is everywhere. BNP Paribas recognises and encourages innovation in all its forms and that’s why it organizes every year the Group Innovation Awards.
In 2009, 18 awards were given in 9 countries for following categories : Brand, Process optimisation, Managerial practice encouraging innovation, Customer satisfaction, Employee satisfaction, Re-use, Cross-selling, Products and services.

BNP Paribas presents its award winners.

This week, discover Future Bank Intiative “Bank of the West Multi Channel Distribution Strategy”.

Bank of the West* invents the bank of the future.
The goal of the FutureBank Initiative is to improve the retail bank’s operating model through technological updates and innovation. The FutureBank Initiative increases customer satisfaction at all Bank of the West outlets. It enables stronger links to be built between customers and banks.

Janet Simpson, in charge of Future Bank Initiative, explains us what is the project for.

Read the transcript

* Bank of the West is a BNP Paribas subsidiary based in San Francisco having 685 branches in 19 states in the western United States.