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February 6, 2012 -

BNP Paribas ranked number one bank by brand value in Europe by The Banker

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BNP Paribas was ranked the number one bank by brand by value in Europe in the 2012 Top 500 Banking Brands survey published in February by The Banker.

With a global brand value estimated at $16 billion (€12.2bn), BNP Paribas was also ranked the 8th bank brand by value worldwide in the 2012 survey, up from 12th place in 2011, and the 5th brand worldwide by value in retail banking.

The annual ranking of bank brands published in The Banker is conducted by independent brand valuation and marketing metrics consultancy Brand Finance.

About BNP Paribas
BNP Paribas ( has a presence in 80 countries with nearly 200,000 employees, including more than 150,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
Rated AA- by Standard & Poor’s, BNP Paribas is one of the best rated banks in the world.

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