With its regional hub in Hong Kong, BNP Paribas Cardif provides protection and savings solutions for customers throughout the region.

We are active in four markets: Mainland ChinaTaiwanJapan and Korea, which are the largest figures in the region. We primarily employ a model of joint ventures created through partnerships with major local banks. This strategy allows us to flexibly adapt to the customs and everyday habits of our customers, enabling us to seize the opportunities offered in Asia.

We rank among the leaders in creditor insurance and are constantly strengthening our positions in savings products and protection.

A global Insurance player committed to partnership

BNP Paribas Cardif is extremely attentive to the changes and challenges induced by the digital revolution and the economic crisis.

It draws on its extensive expertise to create innovative savings and insurance solutions designed to deliver performance. Customers can subscribe to these policies with complete confidence everywhere BNP Paribas Cardif does business across EMEA, Asia and Latin America.

This happens thanks to its unique business model, by co-creating solutions with distributors in a variety of sectors – banks, credit agencies, automakers captive finance companies, telecoms operators, energy utilities, brokers and mass retailers.

By forging close relations with its partners, BNP Paribas Cardif gains in-depth knowledge of customers and their decision journey, as well as market trends and distribution networks, making it possible to offer innovative, tailored solutions.

BNP Paribas Cardif pursues this partnership approach with distributors in the countries where it operates, as well as with its customers and employees. Being their partner means listening and understanding their needs in order to propose the right products.

It means identifying emerging trends and sharing expertise and experience to help distributors expand and deliver reliable, efficient services. It means working creatively and nimbly with foresight, exploring new opportunities to meet the needs of today and tomorrow, acting openly and transparently with all stakeholders, and rigorously respecting local rules and regulations.

Equally important, this means being a partner to our employees, enabling them to develop and thrive, and thus drive our collective success. By leveraging this unique vision of partnership, BNP Paribas Cardif provides insurance solutions for today…and tomorrow. We create positive impact on society and to make insurance more accessible.

BOB-CARDIF Life Insurance Co., Ltd.

BOB-CARDIF Life Insurance Co., Ltd., is one of the first Sino-foreign joint venture insurance companies, established after China joined the World Trade Organisation (WTO). It is co-operated by Bank of Beijing and BNP Paribas Cardif, with a registered capital of RMB 3.57 billion and total assets of RMB 38 billion. Its business scope covers Bohai Economic Rim (BER), Central Plains Economic Zone and Yangtze River Economic Region, providing insurance protection for over 510,000 customers.

With its insurance service philosophy of “easier” being front of mind, the company is committed to being customer-oriented, and continues to research and develop insurance products that meet customers’ needs. BOB-CARDIF Life Insurance Co., Ltd. strives to build an exclusive culture featuring efficient operation, leading technology, quality service, remarkable teams and a reputable brand. The company devotes itself to becoming a trust-worthy joint venture life insurance company that is exceptional in China’s financial service industry.